In it, they described their desire to allow musicians more freedom in sampling other musicians' recordings. In August 2014, Monstercat published a manifesto calling for the reform of copyright law.
We created a brand that fans can use to discover music and artists can use as a platform for getting their music out there. That's where the community concept came for Monstercat. So we either had to do it for them better or provide a platform and marketing tool they can't find on their own. When asked about the label's model, Darlington said: In July 2014, Monstercat surpassed one million in record sales across the label. Building the label, first tour, and Marshmello (2013–2016) The team moved to their current offices in Vancouver in 2012 after Darlington and Paunonen finished school. The young students were later responsible for the creation of the label's uniform compilation albums. The label's YouTube channel, which served as a medium to promote their friends and their music, was created the same day, and began a tri-weekly upload schedule in October. Monstercat Media was founded on 1 July 2011 by Mike Darlington (born 1989) and Ari Paunonen (born 1989/90), two university students from Waterloo, Ontario. The April Fool's Day release of " Crab Rave" by Irish music producer Noisestorm became an internet meme for months after its release. The label is best known for the 2016 release of the song " Alone" by American DJ Marshmello, which reached Platinum status in the United States and Canada in 20, respectively. Monstercat has also released soundtrack albums for various video games, including Fortnite, Rocket League and Beat Saber. Monstercat has featured many notable artists, including Pegboard Nerds, Vicetone, and Seven Lions. The compilations ended the same year with the release of Monstercat Uncaged Vol. In 2021, Monstercat acquired electronic label Silk Music to form a third brand titled "Monstercat Silk". In 2018, Monstercat introduced a new brand titled "Instinct".
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This preceded a rebranding of the label, with a new series of albums titled Monstercat Uncaged. Until the release of Monstercat 030 – Finale in 2017, each compilation was given a name and depicted the story of the aforementioned mascot in the album cover.
Building the label, first tour, and Marshmello (2013–2016).This would later be changed to six releases a week in 2021. Founded in 2011 by Mike Darlington and Ari Paunonen, the label released music on a tri-weekly basis until 2018, when this was changed to four releases a week. Monstercat (formerly known as Monstercat Media) is a Canadian independent electronic music record label based in Vancouver, British Columbia.
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